Care UK


Business Development Analyst

  • Post Code
  • Colchester or Remote
  • Job Copy
  • Job Summary

    This role will sit within the Business Development team of Residential Care Services. The role will primarily involve the cyclical analysis of selected care homes to inform annual and strategic business planning. This role supports and is linked to operational and financial activity and seeks to maintain a current view of the positioning of each home within its market using multiple data sources and to make recommendations for changes in price and or service. This is an office-based role which will require some travel to our homes.


    Key Responsibilities

    • Review selected local markets on a cyclical and on demand basis to understand competitor activity including price, occupancy and sales strategies where available
    • Review selected local markets to assess wealth profiles, demand and shortfalls in supply of specific accommodation and service lines
    • Producing user friendly summary reports for colleagues
    • Collate information from internal sources – including sales, marketing, financial and operational data to inform decision making in the context of identified market opportunities
    • Make recommendations to stakeholders for price and service opportunities
    • Using data from market and competition reviews make recommendations for investment priorities in the built environment and service delivery in order to support performance growth
    • Interact with other functions to obtain information required, including Home Managers and CRM’s
    • Visit any relevant homes to gain an in depth understanding of the built environment and offer
    • Ensure that all information provided is up to date or updated on a regular basis
    • Maintain relationships with relevant external parties such as mystery shoppers and commission where required delivering reports to stakeholders
    • Ensure all key stakeholders are communicated with and be the point of contact for any enquiries
    • Attend meetings to present the findings and suggestions for next steps
    • Provide Financial Modelling support on an ad hoc basis


Care UK is committed to ensuring that it employs people with the right mix of talent, skills and potential and will assess every applicant fairly regardless of race, gender, religion, sexual orientation, responsibilities for dependents, age, physical/mental disability or offending background. Having a criminal record will not necessarily prevent you from working with us, it will depend on the nature of the role and background of any offence.