Care UK


Senior Marketing Manager

  • Post Code
  • Remote
  • Job Copy
  • Contract: 12 months FTC to cover maternity

    Role responsible for two divisions: North/Scotland and East/South Midlands. Spanning Aberdeen to Newbury, Bristol to Norwich

    Field based, with some home working and travel between homes and support office in Colchester


    The Senior Marketing Manager (SMM) is responsible for supporting the operations and sales team in driving occupancy and increased average weekly fee (AWF) across the entire estate.  With the support of the Head of Operational Marketing, the role is responsible for the development and delivery of marketing plans for focus homes and ad hoc marketing support for the core estate. This includes responsibility for the quality and performance of key marketing channels including digital, print production and advertising.


    Key Responsibilities:

    • Manage the North marketing operations team to effectively allocate resources, maintain quality standards and drive efficiencies and improvement to ways of working
    • Develop and oversee a standard model for supporting the development project team through the commissioning of new homes and generating demand prior to opening
    • Develop local marketing plans and PR opportunities to deliver occupancy and AWF targets across the North
    • Manage internal and agency resources to effectively execute the marketing plans for focus homes and deliver against ad hoc marketing requests from the core estate
    • Oversee a rolling process of monitoring and reviewing local marketing activity to drive constant improvement and innovation
    • Manage the national brand advertising programme across all regions
    • Ensure effective management of local home marketing budgets and national advertising budgets
    • Maximise our investment in digital, print production and both online and offline advertising
    • Work closely with operational teams – in particular the Regional Sales and Development Managers and Regional Directors – to build a collaborative and effective end to end sales and marketing process
    • Involvement in key strategic projects that support business objectives
    • Provide leadership within the marketing team and develop and support direct reports to achieve their full potential  
    • As a member of the marketing leadership team, contribute to the development and execution of a broader marketing strategy and to building a positive profile for the marketing function with key internal stakeholders


    Role requirements:

    The ideal candidate for this role will have:

    • A proven track record in delivering marketing plans in large multi-site organisations
    • Excellent understanding of the mechanics of key marketing channels
    • Experience in managing multiple and complex budgets
    • Ability to think strategically
    • Excellent sense of initiative and problem solving
    • Strong written and verbal communications skills
    • Ability to build relationships with individuals at all levels of the organisation
    • Leadership experience


Care UK is committed to ensuring that it employs people with the right mix of talent, skills and potential and will assess every applicant fairly regardless of race, gender, religion, sexual orientation, responsibilities for dependents, age, physical/mental disability or offending background. Having a criminal record will not necessarily prevent you from working with us, it will depend on the nature of the role and background of any offence.