Vacancies

Marketing Executive

• Job Reference
• SYS-13891
• Location
• Colchester/Hybrid
• Job Description
• Marketing_Executive_Job_Description_March_2023.docx

• Post Code
• Colchester
• Job Copy

• Job Title:                            Marketing Executive

  Accountable to:                 Senior Marketing Manager

  Location:                            Colchester (office two days, remote three days – hybrid)

                                            

  Job summary:      

  The Marketing Executive (ME) is responsible for supporting the Senior Marketing Manager and local sales teams in driving occupancy and increased Average Weekly Fee (AWF) across our care homes. The role is responsible for the delivery of the marketing plans developed by the Senior Marketing Manager (SMM), including production of collateral, management of signage requirements and digital marketing.  The role may also be involved with monitoring and reporting against key performance indicators across all channels

  Key Responsibilities:

  • Work closely with operational teams – particularly Home Admissions Advisors and Director of Community Relations (HAAs and DCRs) – to collaboratively deliver an effective end to end sales and marketing programme  
  • Manage the production of printed materials from end to end, including briefing the design studio, securing cost estimates, managing approvals and driving quality assurance to ensure all programme materials are delivered on time, within budget and to the appropriate quality levels 
  • Work with our media agency and SMM to deliver the media activity for all supported homes, by managing the creative schedules, working with the design studio to develop artwork, getting approval from the SMM and HAAs/DCRs and sending artwork to the publishers on time  
  • Manage all signage requirements for supported homes, including briefing suppliers, securing cost estimates, working with internal and external stakeholders to secure relevant approvals, driving quality assurance and monitoring delivery 
  • Take ownership of the digital presence of our homes on careuk.com, and carehome.co.uk – proactively reviewing and managing content, monitoring the homes Facebook pages and managing reporting processes as directed  
  • In partnership with our PR agency, deliver against the PR plan for supported homes, securing information and approvals as appropriate, developing copy (including press releases) if requested and managing approval and publication process 
  • Confidently develop written copy for a range of channels, including digital, social media, printed collateral, advertising and advertorial 
  • With support from the marketing manager, manage the production of visual content (video and photography) from briefing through to editing and publication, ensuring all content makes a positive contribution to the marketing KPIs and is in line with Care UK brand guidelines
  • Understand financial processes and support the senior team in the monitoring and management of marketing budgets  
  • Field and respond to enquiries from the marketing mailbox
  • Develop strong relationships with internal and external stakeholders, notably specialist delivery teams within marketing (design, branding, digital), agency support teams and local operational teams (most notably the CRMs and home managers)  
  • With support from SMMs, take ownership of marketing projects such as the implementation of seasonal competitions, template generation, the quarterly events planner and care home open day  
  • As requested, undertake other ad hoc activity under the management of the SMM or other senior members of the marketing team  

   

  Here's what you can benefit from working with Care UK:

  • Wagestream – a money management app that gives you instant access to your pay
  • Award Winning Care Provider (Residential Care Provider of the Year - Health Investor Awards 2022 & more)
  • Long service awards
  • Discounted gym membership
  • Competitive refer a friend bonus
  • GEM Awards - we recognise colleagues who go the extra mile
  • Hundreds of online and in-store discounts
  • Cycle 2 work scheme
  • Annual purchase holiday scheme
  • Wellbeing support
  • Pension contribution

   

Care UK is committed to ensuring that it employs people with the right mix of talent, skills and potential and will assess every applicant fairly regardless of race, gender, religion, sexual orientation, responsibilities for dependents, age, physical/mental disability or offending background. Having a criminal record will not necessarily prevent you from working with us, it will depend on the nature of the role and background of any offence.